Weekend Forecast: 'Project Almanac', 'Black or White', & 'The Loft'
Featured Stories - on January 28, 2015 by BoxOffice Staff
Three films open in wide release over Super Bowl Weekend as January closes out.
- Social media activity is comparable to that of Into the Storm.
- Past Super Bowl weekends have done well for pics targeted toward teens (Chronicle and The Woman In Black, e.g.)
- The found-footage "genre" may be played out at this point, even among teen crowds.
- Pre-release buzz isn't quite as strong as Chronicle's.
Black or White
- The timely subject matter could give the film an extra boost of appeal.
- Kevin Costner and Octavia Spencer bring necessary star power for the under-the-radar release.
- Social media activity is quite poor up to this point, trailing the likes of Labor Day and Costner's Draft Day.
- With Oscar nominee Selma already in the market, it's unlikely this gets much attention in the end.
- The Facebook fan page has grown a noticeable 34 percent in the past week.
- Karl Urban's history in the Lord of the Rings and Star Trek franchises.
- Overall Twitter and Flixster activity are significantly behind that of John Wick.
- Unfortunately, neither Urban or James Marsden are considered box office draws.
Check out our complete weekend forecast in the table below.
|Title||Release Date||Distributor||Weekend||Domestic Total through Sunday, Feb. 1|
|American Sniper||Dec 25, 2014||Warner Bros.
|Project Almanac||Jan 30, 2015||Paramount
|The Boy Next Door||Jan 23, 2015||Universal
|Paddington||Jan 16, 2015||Weinstein / Dimension
|The Wedding Ringer||Jan 16, 2015||Sony / Screen Gems
|The Imitation Game||Nov 28, 2014||Weinstein Company
|Black or White||Jan 30, 2015||Relativity Media
|Taken 3||Jan 9, 2015||Fox
|Selma||Dec 25, 2014||Paramount
|Strange Magic||Jan 23, 2015||Disney
|The Loft||Jan 30, 2015||Open Road
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.