Weekend Forecast: 'Let's Be Cops', 'The Expendables 3', & 'The Giver'
Featured Stories - on August 13, 2014 by BoxOffice Staff
Following Let's Be Cops' Wednesday debut, The Expendables 3 and The Giver get in on the action starting Friday.
Let's Be Cops
PROS:
- R-rated comedies are hot at the box office in recent years, and Fox's marketing campaign has played up all the right notes.
- Stars Damon Wayans, Jr. and Jake Johnson are due for star-making roles following turns in previous comedy hits in film and television.
- Twitter and Flixster activity have been generally encouraging of late, topping Neighbors on both fronts.
CONS:
- Has it been enough time since 22 Jump Street for audiences to jump into another buddy "cop" comedy?
- Following the breakout success of Guardians and Turtles, there's only so much young adult audience to go around.
- Facebook buzz has been almost non-existent.
The Expendables 3
PROS:
- The first two film performed well overall at the box office, netting a combined $188 million domestically.
- Joining Stallone and crew this time are the likes of Harrison Ford, Mel Gibson, Kelsey Grammer, and Wesley Snipes.
- Facebook and Flixster activity stand out.
CONS:
- The piracy leak three weeks ago could have a noticeable effect on the film's performance. This is something a testbed film in regards to that issue.
- Twitter activity has trailed that of Hercules, a discouraging sign for a sequel versus a non-sequel.
- Three-quels tend to dip from their predecessors to begin with unless something fresh is brought to the table.
The Giver
PROS:
- The original 1993 novel was, and remains, acclaimed and quite popular.
- A relatively star-studded cast led by Meryl Streep and Jeff Bridges.
- It wouldn't be unheard of for this to benefit in ticket sales for underage teens sneaking into Let's Be Cops.
CONS:
- As a Weinstein Co. release, awareness and marketing have left something to be desired compared to major studio releases.
- The young adult craze doesn't benefit everything (see The Host, The Mortal Instruments, etc.)
- A crowded market will further hold back breakout potential.
Check out our complete weekend forecast in the table below.
| Title | Release Date | Distributor | Opening Weekend | Domestic Total through Sunday, August 17 |
|---|---|---|---|---|
| Teenage Mutant Ninja Turtles (2014) | Aug 8, 2014 | Paramount |
$26,000,000 | $116,000,000 |
| Guardians of the Galaxy | Aug 1, 2014 | Disney |
$24,000,000 | $222,000,000 |
| The Expendables 3 Let's Be Cops |
Aug 15, 2014 Aug 13, 2014 |
Lionsgate Fox |
$22,000,000 $21,000,000 |
$22,000,000 $31,000,000 |
| The Giver | Aug 15, 2014 | Weinstein Company |
$12,000,000 | $12,000,000 |
| Into the Storm | Aug 8, 2014 | Warner Bros. / New Line |
$7,300,000 | $31,200,000 |
| The Hundred-Foot Journey | Aug 8, 2014 | Disney / DreamWorks |
$6,800,000 | $23,200,000 |
| Lucy | Jul 25, 2014 | Universal |
$5,200,000 | $107,500,000 |
| Step Up All In | Aug 8, 2014 | Lionsgate / Summit |
$3,000,000 | $12,300,000 |
| Hercules (2014) | Jul 25, 2014 | Paramount |
$2,700,000 | $68,800,000 |
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.
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